Redefining Luxury: Bentley Continental GT Speed Meets Industrial Aesthetics

Bentley Motors is an iconic British luxury car manufacturer that has been synonymous with class and sophistication for over a century. Recently, I’ve been asked to create a photo campaign that would showcase one of their very special cars - the Bentley Continental GT Speed, in a unique and unexpected way.

I had complete creative freedom to do this however I wanted so I did just that. My aim was to deviate from the usual glamorous locations that are often associated with showcasing luxury vehicles, such as central London, the Alps, or Monaco. Instead, Bentley wanted to experiment with a new creative style that would capture the attention of viewers and intrigue them. And so, we decided to shoot the first half of this project in an old warehouse with an industrial feel.

The choice of location was unconventional, but it was a conscious decision to stand out from the competition. By placing the car in a setting more commonly associated with forklifts than luxury vehicles, we aimed to create a striking contrast that would grab the attention of viewers and create a lasting impression.

The first part of the shoot was focused on the product, and we made sure to highlight every detail of the Bentley Continental GT Speed. The industrial setting provided an ideal backdrop to showcase the car's powerful and sleek design. Through careful framing and lighting, we were able to capture the essence of the car in a way that had never been seen before.

The second part of the shoot was a lifestyle set featuring a 25-year-old male interacting with the car in and around London. This provided a contrast to the industrial feel of the warehouse shoot and allowed us to showcase the car in its more typical setting. Our aim was to capture the spirit of urban living and showcase the Bentley Continental GT Speed as the ultimate expression of style and luxury in the city.

Working closely with the Bentley team, we ensured that every detail was perfect. From the location scouting to the choice of car colour / spec, everything was carefully selected to create a cohesive and compelling campaign. The final images showcased the Bentley Continental GT Speed in a way that had never been seen before - as a bold, powerful, and luxurious vehicle that was equally at home in an industrial setting or the city.

In conclusion, the Bentley Continental GT Speed photo campaign was a unique and exciting project that allowed us to experiment with creative styles and showcase the car in a new light. By deviating from the usual glamorous locations, we were able to create a striking contrast that captured the attention of viewers and made a lasting impression. It was a pleasure to work with the Bentley team and to create a campaign that truly reflected the essence of the brand.