Bentley's Green Odyssey: The Fusion of Luxury and Sustainability

The vision for the Bentley Motors Flying Spur Hybrid campaign is to capture the essence of its green technology, beauty and exclusivity. We wanted to create a campaign that would not only highlight the beauty of this car but also showcase it in a way that would resonate with the target audience.

In order to bring our vision to life, we have embraced a two-fold approach. The project will be divided into two image sets.

Firstly, we photographed the Flying Spur Hybrid in a nature heavy environment, surrounded by greenery and lush living walls. Bringing a breath of fresh air into the images as the white on green contrast wil have the wow factor.

The second part involved shooting inside London, with variety of modern architecture backdrops. One of which was a living wall right in the heart of the city. A cutting-edge concept which is not only a symbol of technological progress, but it also aligns with the sustainable values.

Client: Bentley Motors

Photographer: George Colbeanu

Director: George Colbeanu

Assistant: Jamie Ellam

Location: England, UK