Night Lights and Hybrid Heights: Crafting Maserati Ghibli Hybrid's Urban Elegance

Maserati GB recently partnered with George Colbeanu to produce a campaign for the new Maserati Ghibli Hybrid. The focus of the campaign was on the hybrid aspect of the car and its capabilities as a city vehicle, particularly in relation to the growing trend of zero emissions and the implementation of city charges for polluting vehicles in urban areas like London.

To capture the sleek, modern design of the Ghibli Hybrid and its impressive performance in the city, the project was shot at night using various lighting techniques to create a unique and visually striking atmosphere. The resulting imagery was both dynamic and luxurious, perfectly encapsulating the Maserati brand and the sophisticated technology of the Ghibli Hybrid.

The campaign was a huge success, with the striking visuals and emphasis on the car's environmentally-conscious design resonating strongly with consumers. The Maserati Ghibli Hybrid was well-received as a luxurious yet sustainable option for city driving, and the campaign was a valuable asset in promoting the car to potential buyers.

Overall, the project was a great example of our team’s ability to produce high-quality, effective campaigns that accurately reflect our clients' brand values and products. We are proud to have partnered with Maserati GB on this project and look forward to continued success in the future.